Serums are the heart of a Korean routine, and each one targets a different concern. Here's how to choose the right serum for your skin type and goal.
To brighten spots and even your tone
Choose a serum with niacinamide or TXA, such as the Medicube TXA Niacinamide 15 serum.
For deep hydration and plumper skin
Hyaluronic acid and PDRN are ideal — try the Anua PDRN Hyaluronic serum.
To firm the skin and reduce wrinkles
Retinal is a powerful choice.
To repair the skin barrier
Look for a serum with ceramides.
Need help choosing? Message us on WhatsApp and we'll recommend the right one.
